Muzmatch: the app that is dating the way in which Muslims find love. Safety is vital for any other reasons.
Shahzad Younas’s Muslim app that is dating 15,000 partners meet and acquire hitched. He informs Amelia Heathman about contemporary love
- Amelia Heathman
- Thursday 25 July 2019 13:59
The phrase goes: ‘Muslims don’t date, we marry’, ” claims Shahzad Younas, creator and CEO for the Muslim matching software Muzmatch. “It’s a generalised expression but it strikes the nail from the mind. If I’m fulfilling a lady, we’re both reasoning, is this individual wedding product? ”
Muzmatch is oftentimes dubbed the Muslim Tinder but Younas is certainly not therefore pleased with the contrast.
It makes use of some typical structures that are dating-app russian brides club such as for instance swipes and likes, but alternatively of centering on casual hook-ups it’s all about assisting Muslims find anyone to marry.
Numerous Muslims are required to marry young and also to some body associated with the exact same faith. Choices consist of working together with a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to locate a partner that is appropriate. That he decided to create an app that would make the dating process more “halal” — acceptable in religious law so it was back in 2014, after hearing his friends swap stories about dating struggles.
Younas quit their work as a good investment banker and invested half a year working days that are 18-hour produce Muzmatch in the room. 6 months after introducing, the application had produced its very first wedding.
“A few got in contact to express ‘thank you, we got hitched as a result of your app’. I became like, OK, this can be real, ” he said. The outcome talk on their own: Muzmatch has one or more and a half million users plus some 15,000 couples ‘ve got hitched after fulfilling upon it.
It produced title it me you’re interested in? For it self outside of the Muslim community by way of an advertising campaign that went regarding the Tube last year featuring Lionel Richie singing: “Halal, is” with regards to rivals, the application ranks greater for packages compared to the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), in accordance with analytics business App Annie, so it’s no wonder the big relationship organizations attended knocking.
Younas won’t mention who, but claims he has turned them down everytime. “We’re on an objective to transform how Muslims across the world think of marriage, and obtain married. ”
Plenty of work goes in making certain Muzmatch is just a safe room for Muslims to talk and fulfill on line. In 2016, the working platform introduced selfie verification to make sure everybody regarding the application is whom they do say they truly are. The organization possesses united team in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.
Other privacy features are embedded. Users can request a chaperone be there in conversations regarding the software, such as for example a relative, as per an Islamic principle that after unmarried people chat a 3rd party should be there. Users also can ensure they’ve no profile image to their account or details such as for instance their name, so they could be as personal online as you can. “It’s about knowing that Muslims are incredibly diverse and now we don’t wish to force people down a road that is particular. We should end up being the space that is safe offer top-level privacy to your users, ” says Younas.
Security is vital for any other reasons.
“We get lots of EDL kinds and people that are right-wing you plenty of abuse — putting up Bin Laden photos and all sorts of that variety of stuff, ” says Younas. “The positive thing is they get spotted quickly and eliminated so we can block those users in a permanent means. ” In the upside, Muzmatch comes with non-Muslims signing up since they are interested in the faith, such the 50-plus guy whom transformed into Islam after fulfilling somebody regarding the application. “The human being tales can be touching. We’re wanting to tread that type of being available but faithful that is equally being our community. It’s a line that is tricky walk down but We think we’ve nailed it. ”
Therefore what’s next? The start-up has achieved profitability as a result of its premium paid-for tier however the stage that is next to keep to enhance the software and its particular features, and expand the group and its own reach. “Purely on a figures foundation, one-fifth around the globe is Muslim, ” claims Younas. “On top of the, we estimate there remain 400 million Muslims that are solitary and qualified. We have a look at that, and we’ve not really produced dent. ”
The start-up has today announced the close of a big Series A funding round for $7m to help Muzmatch in its mission. Investors included respected Silicon accelerator that is valley-based Combinator – Younas took part into the programme back 2017 – also as Luxor Capital.
«Shahzad has plainly made a thing that individuals want, » claims Tim Brady, someone at Y Combinator. «He is just a resourceful creator whom is playing his users plus in the procedure is promoting an excellent solution for the Muslim community, in a fashion that main-stream businesses have actually neglected to do. «
Beyond bringing individuals together, Younas additionally really wants to alter attitudes when you look at the Muslim world to ensure marriage is approached in a contemporary method. “My vision is whenever Muslims across the world think of engaged and getting married Muzmatch pops into the mind — plus it feels as though an evident, non-taboo action to take, ” he states. “I always think Muslims are five years behind the main-stream, particularly when it comes down to technology. Now it is time in order for them to get up. ”